The legendary French fashion house Patou, which has recently undergone a rebirth with designer Guillaume Henry, has just announced an important initiative to help fight the COVID-19 crisis. The special operation, called #PatouSeul #PatouGether – a clever tongue-in-cheek play on words – will see the brand selling sweatshirts and t-shirts with 100% of the proceeds donated to the OMS Covid-19 solidarity fund to fight the pandemic.

Patou encourages people to not only buy a sweatshirt or t-shirt for a good cause, but also join the global virtual team by taking a photo of yourself wearing it and share it on social media. Don’t forget to tag #PatouSeul #PatouGether or #PatouTeam to get noticed! The shirts and sweatshirts are made in Europe using organic cotton. Check it out on the website.