
PATOU’S AW25 : SPEED, SHINE AND MYSTERY
By Iris JEANSON
Patou’s Automne Winter 2025 collection is a enigma, a code to be unraveled. It’s an exploration of speed, brilliance, and self-expression—an invitation to rediscover values and embrace individuality in a time when questions remain unanswered and doubts grow, rediscovering and expressing one’s values becomes both essential and deeply challenging.
The Patou woman of AW.25 is unstoppable, driven by urgency and excitement yet always in control. Her wardrobe reflects her energy, blending practicality with a bold, imaginative edge. Metallic gold locks glint against soft wools and glossy faux leather, belts cinch waists, and every detail is designed for movement and purpose.
Black, white, and red are combined in daring combinations, with dynamic silhouettes and metallic finishes to create this aspirational range. Each piece transitions seamlessly from day to night, embodying the fast-paced rhythm of urban life while remaining grounded in style and confidence.