PAUL SMITH JUNIOR OPENS FIRST BOUTIQUE IN PARIS

By Crash redaction

British designer Paul Smith is internationally known for his men and women ready-to-wear lines that embody timeless elegance with perfectly cut pieces and a masculine edge. Today, Sir Paul Smith has chosen Paris to open his first Paul Smith Junior boutique dedicated to children every age from the newborn to the teenager. Located on the Boulevard Raspail, one of Paris’ best known boulevards, just next to the Paul Smith men’s boutique, the Paul Smith Junior store pops out with its electric blue store front. In the boutique, every single detail has been thought through: an electric train moves in circle in the shop window, hand-paintings embellish the boutique’s walls, and some of Sir Paul Smith’s own photographs provide a true feeling of authenticity. In the 19 square meters store, the colorful Paul Smith Baby, Junior, and PSJR collections contrast with the clean and contemporary furniture in solid oak, and its design references the elegant style of all Paul Smith stores. After all, why wouldn’t children be allowed to access the ultimate Paul Smith experience, too?

Paul Smith Junior, 24 Boulevard Raspail 75007 Paris

www.paulsmith.co.uk