Uncover Pinko’s Fall-Winter 24-25 collection through their latest 90-inspired campaign starring brand muse Mariacarla Boscono. The campaign “Always Pazzesco” inspires a sense of urban femininity through Boscono’s effortless posing and sleek moto-inspired styling.

“Always Pazzesco” embodies a textural emulsion of crystal pavé, leather and denim, presenting a dimensional array of juxtaposing materials. Layered leather belts and maxi-size bags dazzled with hints of sparkle and minimal everyday styling represent a fresh take on spring daywear. Glossy finishes and a simple color palette of black, white and caramel add a sense of sensuality and sensible boldness. Mariacarla’s Diaphanous skin, sleek hairstyle, red lipstick, and fiercely demure spirit represent Pinko’s signature glamorous yet subtly audacious spirit. 

The Italian supermodel underlines with the expression “show-stopping”, which she exclaims to the rhythm of techno music in one of the videos. The track “Always Pazzesco”, pounding and almost obsessive, is not easily forgotten; on the contrary, it captures attention and arouses emotions.

Pinko is “pazzesco”, as all women who choose to wear the brand should feel “pazzesche”. “Always Pazzersco” is a message of strength and confidence, an invitation to embrace one’s perfect imperfection with conviction and enthusiasm, in a celebration of individuality and uniqueness.

Discover Pinko’s Fall-Winter 24-25 campaign on Crash. 

Credits

Creative Director & Stylist: Lorenzo Posocco

Model: Mariacarla Boscono

Photographer: Pablo Di Prima

Director and Cinematographer: Senio Zapruder

Casting Director: Andrea Prato

Hair: Lorenzo Barcella

Make-up: Seiko Nishigori

Set Design: Alessandro Mensi

Backstage: Lorenzo Pellegrino