As the summer days get closer Prada unveils this dream-like campaign featuring Kendall Jenner, Hunter Schafer, and Troye Sivan, each portrayed in the peace of a surreal, still sea. Captured through the lens of Oliver Hadlee Pearch, the campaign distills the season to its purest, most romantic essence: calm waters, endless skies, and the promise of adventure.

Set against a surreal seascape where water melts into a sun-warmed horizon, each frame becomes a visual meditation. The trio is seen adrift on brightly colored gozzi, an archetypal Italian wooden boat, each poised as though suspended in a dream, moments before embarking on a spontaneous journey – the start of summer days. It’s a tableau of tranquility and freedom, a subtle nod to the hedonistic pleasures of summer.

The clothing, too, reflects this balance of opposites: elegant yet relaxed, urban yet nautical. Prada’s Days of Summer collection effortlessly blends the codes of city dressing with the relaxed energy of the coast. Think structured tailoring softened by breezy silhouettes, crisp whites brushed by sun-bleached pastels, and textures that speak of both asphalt and sand.

Days of Summer offers an invitation to pause, to escape, to begin anew, it is truly a visual reverie.

prada.com

@prada