Prada presented the tenth iteration of Prada Mode, Plural and Parallel, at cultural venue KOTE on September 5 and 6, 2023, to coincide with Frieze Seoul. Curated by Lee Sook-Kyung, the space showcased multiple site-specific installations by esteemed directors Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee, advancing an ambitious vision of contemporary cinema through each director’s idiosyncratic lens.

For the occasion, KOTE was transformed into a multi-dimensional destination where guests could explore the different universes on offer. Across KOTE’s multiple buildings, the three directors brought their visions to life by collaborating with Lee Sook-Kyung and exploring the ideas of culinary culture, absence, and mortality. 

Discover more about Prada Mode Seoul on prada.com
@prada