FASHION

PRADA OLFACTORIES, THE NEW FRAGRANCE COLLECTION BY PRADA

By Crash redaction

PRADA OLFACTORIES: A SENSORY EXPERIENCE AROUND TEN UNISEX JUICES

Prada Olfactories is an experience. Created by perfumer Daniela Andrier under the creative direction of Miuccia Prada herself, the perfume collection is composed of ten fragrances for both him and her. With an emphasis put on the olfactory diversity, each fragrance still has its own personality. The name chosen aren’t left to chance and are somewhat suggestive: Purple Rain, Nue au Soleil, Tainted Love, Un Chant d’Amour, or Heat Wave sound like a subversive dream, or a memory of one’s adventurous youth. The incredible scents are supported by a surrealistic imagery. Ten colorful collages embody the identity of each fragrance, blurring the line between femininity and masculinity, between seduction and imagination. The scents, associated with their matching collages, allow the wearers to access unknown parts of themselves, like a subconscious journey through body and mind. Each bottle – which translucent glass shines with accents of a given color – comes with a silk pouch bearing an appliquéd Prada insignia. Miuccia Prada has always been the one to go against the flow. A true risk-taker, she made « ugly pretty » her long-lasting signature and redefined the notion of beauty, both in fashion and later in perfumery. Such an inspired mind always produces groundbreaking results, and the Prada Olfactories collection is the perfect example of that. With ten scents to choose from, you’re sure to find your perfect match with Prada Olfactories.

The collection’s fragrances are: Purple Rain, Nue au Soleil, Tainted Love, Un Chant d’Amour, Cargo de Nuit, Day for Night, Heat Wave, Double Dare, Pink Flamingos, Marienbad

Prada Olfactories are available in selected Prada stores and in a selection of high-end retailers.