Prada has just unveiled the Spring/Summer 2021 campaign, just in time to ring in the new years, which we can only hope will be better than the one before. Through striking, crisp images, the Italian house questions contemporary life and what it has become, sharing new perspectives on humanity and the challenges it has had to face. This is also the first campaign for a collection designed by both Miuccia Prada and Raf Simons, a new creative dynamic which elevates Prada to new heights.

Discover some of the campaign photos below, images accompanied by a question, subverting traditional fashion advertising communication.