FASHION

PRADA SS23 TOUCH OF CRUDE

By Roisin Breen

Prada has released the campaign imagery for its Spring/Summer 2023 women’s and men’s collections. Photographed by iconic fashion photographer David Sims, the campaign does not disappoint. The SS23 women’s show initiated a collaboration between Prada and film director Nicolas Winding Refn – an immersive environment devised within the performative space of the runway show. At the center of the exchange was an exclusive new short-format feature film, directed by NWR, exploring the lives of women and the scope of fluid modern femininity: a woman moves into a new house and is visited by a mysterious entity, a Black Box, which upon peering through its peephole unlocks multiple universes, each viewed from different woman’s perspective. Premiered at the Lyon Lumière Film Festival in October as well as at the Geneva International Film Festival and the Stockholm Film Festival in November 2022, Touch of Crude now makes its debut on prada.com and the brand’s social platforms as well as at the Fondazione Prada’s Cinema in Milan on 11-12 January 2023.

The campaign further evolves the ongoing interrelationship, fashion photography echoing the language of cinematography, a fusion of creative ideologies that is fundamentally Prada. Photographed by David Sims, the images draw upon the characteristics of classic Hollywood and European movies – their images are frames within divergent stories, glimpses of an unseen narrative and an unknown script, a tension again between different views, of different lives. The campaign features a diverse cast of faces with immediate resonance and international renown: the actors Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer, Letitia Wright, alongside models Guinevere van Seenus and Rachel Williams.