Prada opens a new boutique on via Maistra in St Moritz. Spanning 400 square meters over two floors, this new venture showcases women’s and men’s collection alongside curated accessories

Natural larch wood screens and stone floors define the ground floor, anchored by a fireplace and a staircase framed by stone walls. Velvet sofas and walnut wooden tables create an inviting setting for women’s leather goods, footwear, and accessories.

Upstairs, larch-wood interiors and expansive windows offer sweeping views of the square. Women’s ready-to-wear, men’s fashion, and lifestyle items are displayed in a serene, airy space.

Prada’s design integrates seamlessly with its alpine surroundings, offering a refined and immersive shopping experience that evokes the elegance of après-ski living.