Pucci presented​​ in Rome, on April 4th., it “Very Vivara” Spring-Summer 24 collection against the backdrop of the historic Palazzo Altemps in Rome, marking a celebration of vibrant colors, bold prints, and exquisite craftsmanship.

Since its creation in 1965, the iconic Vivara print has served as a testament to Emilio Pucci’s deep-rooted connection to the Mediterranean Sea. Under the creative direction of Camille Miceli, the Vivara print is reimagined with a fresh allure, capturing the essence of modern sophistication.

The collection exudes a blend of classic elegance and contemporary sensuality. Vivara, alongside other heritage prints, takes center stage, infusing the collection with an urban chic attitude perfect for both city escapades and leisurely beach days.

In addition to Vivara, three distinct prints define the season: Cigni, Bersaglio, and Chiave, each offering a unique visual narrative. From graceful swan-inspired motifs to dynamic geometric patterns, the collection embraces a diverse palette of colors, ranging from aquatic blues and greens to vivid reds, purples, and pinks.

The silhouettes epitomize summer sophistication, with Toulard-style silk dresses, chic city ensembles featuring print inlays, and playful yet refined tops and skirts. Embellishments abound, from intricate palette embroidery to leather accents and chain details, adding a touch of luxury to each piece.

For men, the collection presents a range of eye-catching blousons, jackets, and denim, echoing the themes of sophistication and individuality. The finale showcases a series of hooded dresses and caftans, paying homage to Pucci’s iconic archives while embracing contemporary design elements.

Footwear and accessories complement the collection, with sandals inspired by Marmo’s elegant lines and a range of bags featuring Pucci’s signature scarf detailing and chain straps. Charismatic jewelry, including cascades of colored discs and studded leather links, adds the perfect finishing touch to each ensemble.

Pucci Spring-Summer 24  collection captures the essence of modern sophistication while paying homage to Pucci’s iconic heritage prints, and offers a captivating journey through creativity, culture, and style.

Discover Pucci “Very Vivara” Spring-Summer 24 collection on Crash.