Ralph Lauren announces a partnership with Major League Baseball (MLB), designing three special collections in collaboration with some of baseball’s most iconic teams. Celebrating the rich heritage of America’s favorite pastime, the first capsule will include the New York Yankees, Los Angeles Dodgers, Chicago Cubs and St. Louis Cardinals. The collections will later expand to incorporate additional teams, including the Boston Red Sox. 

A lifelong baseball fan, Mr. Lauren has always been inspired by the authentic legacy of the national pastime.  Growing up in the golden age of baseball in the Bronx, Mr. Lauren idolized iconic Yankees players like Mickey Mantle, and his love of sport has stayed with him throughout his life. In Fall 2018, the Yankees invited Mr. Lauren to throw a ceremonial first pitch at Yankee Stadium in honor of his 50th Anniversary and Ralph Lauren created a special Limited-Edition Yankees collection that sold out instantly.  

This summer, the first multi-team capsule will feature polo shirts, jackets, sweatshirts, and New Era caps in team colorways for adults and children. Additionally, classic Ralph Lauren colors have been integrated into the collection, such as red/navy and green/white for the Yankees, green/ blue for the Cubs, and green/white for the Dodgers and Cardinals, along with special team-themed Polo Bear polo shirts and crewneck sweatshirts. 

The partnership will come to life in a series of unique ways, leading with a digital-first global campaign inspired by vintage baseball cards, accompanied by OOH wall-scapes and artist murals in key cities. The Ralph’s Airstream will go on a cross-country tour, making stops in select locations from New York City to Chicago’s Gallagher Field, and will offer ballpark-themed food and beverage options.  Additionally, select wholesale stores will supply co-branded Ralph Lauren x MLB popcorn as a gift with purchase.

The collections are available at specialty stores globally, Macy’s, Bloomingdales, the MLB Flagship Store (NYC), select MLB Club stadium shops, select Ralph Lauren stores globally, on ralphlauren.com, MLBShop.com and on the Polo App. 

The MLB partnership marks another addition to Ralph Lauren’s prestigious sporting partnership portfolio, including the US Olympic and Paralympic teams, Wimbledon, the US Open, the Australian Open, the PGA of America and the PGA Championship, the US Ryder Cup Team, the US Open Golf Championship and American Junior Golf Association.