Ralph Lauren has decided to step forward in the fight for LGBTQIA+ rights, standing for a community where all voices matter and where all differences are celebrated and need to be heard; diversity and inclusion are an integral part of the brand’s DNA who feels it is important, now more than ever, to make a change. Building on a 30-year history of supporting and advancing LGBTQIA+ issues through volunteer activations, corporate initiatives and financial grants, Ralph Lauren is launching a digital marketing campaign and a ten-piece gender-neutral Polo Pride collection for adults and children. The house has partnered with the Stonewall Community Foundation to donate a portion of the purchase price of each item sold in order to benefit LGBTQIA+ organizations around the world.

The campaign showcases stories of inclusion, freedom, equality and self- love. Featuring a diverse group of individuals who each created their own unique content for the campaign through elegant self-portraits and videos, the cast includes actor, model, and activist Indya Moore; writer, producer and actor Dan Levy; singer and actor Jeremy Pope; illustrator Richard Haines and artist Deep Pool; models Erika Linder and Heather Kemesky; author Sarah M. Broom; producer and director Greg Berlanti alongside soccer player and producer Robbie Rogers; chef Kristen Kish; US army veteran Anthony Woods; TikTok duo Ebony and Denise from Team2Moms; as well as photographers Micaiah Carter, Soraya Zaman, and Cass Bird with her family. Each individual is deeply rooted in the LGBTQIA+ community and this campaign shares their messages to the world about identity, racism, liberty, individuality and what they stand for.