FASHION

REPLAY FW15 CAMPAIGN

By Crash redaction

REPLAY FW15 campaign takes New York as backdrop

For this new season, Replay once again chose young rising Italian photographer Giampaolo Sgura to shoot the campaign images. Taking New York as a backdrop for this campaign, Sgura creates an authentic, edgy black & white atmosphere that goes with the rock’n’roll vibe of Replay. Canadian Model Crista Cober and French male model Adrien Sahores both embody the spirit of rebels, meeting on the rooftops of the Big Apple to share precious moments together. The campaign shows great loads of energy, helped by the dramatic scenery and the fierce looks of the models. Jeans have never been so up-to-date than with Replay: they have a story to tell, and this is perfectly what is achieved by this Fall-Winter 2015 campaign. Showing a more sophisticates and contemporary vision than in the past, Replay stresses its brand evolution toward something more organic, and it is a real success. The campaign images comprise three double pages as well as several simple pages in which both male and female models appear. Discover all the campaign images below.

www.replay.it

Campaign credits:

Photographer: Giampaolo Sgura

Stylist: Giovanna Battaglia @ITB London

Hair: Franco Gobbi @ Close Up Milano

Make Up: Jessica Nedza @ Close Up Milano

Models: Crista Cober @ Next Models and Adrien Sahores @ Ford Models