Rhuigi Villaseñor’s Spring/Summer 2024 collection for Rhude marks a return to his roots and a fresh direction for the brand. Titled « A Dream Within A Dream, » the collection draws inspiration from Villaseñor’s childhood and his dream of learning to sail.

Influences from various sources such as planes, camels, boats, billboards, secret agents, and superheroes converge to create an amalgamation of the new Americana aesthetic. It reflects Rhude’s vision of a brighter future and a beautiful way of life inspired by his upbringing and travels.

The collection features refined suiting in luxurious fabrics, nautical-themed silks, and reimagined nylon track jackets and pants with shorter hems and maritime tones. While the brand has included womenswear in previous collections, Villaseñor aims to solidify its reputation and evolve into a New Americana Lifestyle Brand, bridging the essence of Los Angeles and the south of France.

Rhude’s message encapsulates the idea of setting sail, finding peace, and realizing that what he needed most was already within reach. The collection represents a reset and a focused step towards his dream of creating a brand that embodies the spirit of the New Americana.

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