RIYADH AIR JOINS FORCE WITH ASHI FOR THEIR NEW AIR CABIN UNIFORMS | CRASH Magazine
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RIYADH AIR JOINS FORCE WITH ASHI FOR THEIR NEW AIR CABIN UNIFORMS

By Chloe Edstein

Riyadh Air has collaborated with Ashi Studio, to unveil its first-ever fashion collection during Haute Couture Week in Paris.

This exclusive fashion line features dozens of male and female looks, with 15 revealed during Paris Fashion Week. The collection includes timeless cashmere outerwear, dresses and trousers made of fine wools, custom leather footwear, amethyst earrings, and iconic pillbox hats. These pieces draw inspiration from the 1950s airline fashion, considered the ‘golden age’ of aviation, while incorporating bold, modern styling for a future-forward brand.

For the collection, Saudi Arabian designer Ashi, has developed entirely new colour tones, such as the chic and elegant Electric Amethyst for womenswear and dark amethyst for menswear. The full collection is scheduled for launch early next year. These unique amethyst shades pay homage to Saudi Arabia’s stunning lavender fields and are rooted in Riyadh Air’s primary colour. Ashi drew inspiration from the Riyadh Air aircraft livery to create bespoke colours for this timeless collection.

The fashion collection, designed for Riyadh Air cabin crew, pilots, concierges, and airport agents, is adaptable to seasonal changes, ensuring fresh looks throughout the year.

Discover Riyadh Air x Ashi’s Collection on Crash.

 

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