Roberto Cavalli teams up with Selfridges to launch the « Wild Leda Summer » tour starting on June.

The fashion house presents a captivating capsule collection inspired by the rich and intricate Spring/Summer 2023 print. Creative Director Fausto Puglisi reimagines Roberto Cavalli’s iconic Leda and the Swan pattern with a bold and feminine touch, incapsulating the Cavalli essence.  

The Greek mythological story of Leda and The Swan has been a subject of artistic and literary interpretation throughout history. The myth explores themes of seduction, power, and desire. Zeus, the king of the gods, uses his divine form as a swan to approach and seduce Leda. This representation underscores the idea of the manipulation of power dynamics and the vulnerability of mortals in the face of the divine. It has been depicted in various art forms, including sculpture, painting, and literature, allowing for creative interpretation and exploration of its themes. The myth’s blend of beauty, sensuality, and divine intervention provides artists with rich subject matter and symbolism to convey powerful emotions and ideas. Its enduring presence in the realm of aesthetics highlights its significance in the artistic canon.

Cavalli, known for his fearless approach to fashion, embracing bold colors, luxurious fabrics, and flamboyant silhouettes characteristic aligns with the dramatic nature of the myth, where divine beings clash with mortal lives. Therefore, the brand seems like the perfect fit to re-interpret this myth in a collection, that features ready-to-wear, beachwear, accessories, and homeware pieces.

Selfridges’ pop-up store in London sets the stage for the tour, showcasing the collection through fascinating window displays and a themed restaurant. The celebration continues throughout summer with pop-up shops in various locations.

Experience the allure of Roberto Cavalli’s Wild Leda Summer, where luxury and myth come together in style.

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