ROLEX DAYTONA EXHIBITION AT LE BON MARCHE, PARIS

By Crash redaction

For the 50th anniversary of the Oyster Perpetual Cosmograph Daytona, Rolex, decided to present an exclusive Paris exhibition at Le Bon Marché, revealing history of the world’s most famous chronograph: The Daytona watch.
More than 100 m2 is dedicated to watchmaking in the new open space of Le Bon Marché. Visitors are welcome until October 26th to discover this exclusive exhibition as an invitation to time travel which includes models from 1963 to nowadays.The inauguration will officially be held on October 10th. Besides films, texts and photographies; the exhibition also shows several historical and current models of the Cosmograph Daytona.

Céline Rey

Daytona Beach, 1955. Photography by Bettmann/Corbis

Bluebird, 1935. Photography by Bettmann/Corbis