TAG Heuer invited a select number of VIP guests to celebrate their new brand ambassador, Ryan Gosling. The private villa party in Beverly Hills was a nod to the brands close historical ties with Hollywood. The luxury watchmaker marked the occasion with a special live performance from Canadian electronic duo, Desire and Johnny Jewel. Guests included Patrick Dempsey, tennis champion Naomi Osaka, and olympic champion Sydney McLaughlin.

Playwright, actor and philanthropist, American Jeremy. O. Harris, hosted the event along with Ryan and CEO, Frédéric Arnault. Together they  unveiled the 13 new watches ‘TAG Heuer Carrera Three Hands’ 

The man behind the bold images was Pari Dukovic, celebrated New-York based photographer. ‘I thoroughly enjoyed every minute of working with Pari Dukovic, a photographer whose work I admire, for our first campaign, and to be associated with such an iconic brand is an honour.’ Said Ryan. 

With over 160 years in the business TAG Heuer has long been at the forefront of pushing the boundaries luxury watchmaking, whilst remaining elegant and timeless. Hinting at a design collaboration between the pair in the near future Frédéric Arnault, CEO said; ‘We are excited to launch this unique partnership, both Ryan and us here at TAG Heuer share the same values and ambitions, we can’t wait to get started on some of the impressive projects we have in store’

PHOTOGRAPH BY PARI DUKOVIC

RYAN GOSLING AND PATRICK DEMPSEY

FRÉDÉRIC ARNAULT