Saint Laurent unveils their latest Fall 24 campaign titled  » #YSL55, » directed by Anthony Vaccarello. This campaign presents a stunning visual captured by the renowned photographer Gray Sorrenti, featuring Blackpink’s singer Rosé and supermodel Bella Hadid, as well as Liu Wen, and Frederic Bittner, blending elegance with a raw and intimate appeal.

The setting is bathed in soft, diffused lighting, creating a dreamy, ethereal quality. Hadid effortlessly embodies Saint Laurent’s refined aesthetic and exudes sophistication with her poised demeanor while dressed in sheer, delicate fabrics. The rich textures and muted tones of the setting amplify the collection’s elegance, highlighting Saint Laurent’s masterful blend of classic and contemporary design elements.

The presence of Rosé exudes confidence, as she relaxes wearing a red lipstick, classic black sunglasses, black tights, and polished black stilettos, adding a touch of dynamism to her look.

The campaign features close-up shots of models’ legs adorned in sheer, patterned hosiery and pointed heels, creating an intimate and subtly sensual atmosphere. These nuanced elements emphasize the brand’s focus on texture and form, elevating everyday moments into fashionable statements.

Gray Sorrenti’s photography skilfully combines elegance and intimacy, capturing the unique essence of each model while presenting a unified narrative of the collection.

Discover #YSL55 campaign on Crash.