SAINT LAURENT’S « HEART OF GOLD » CAMPAIGN | CRASH Magazine
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SAINT LAURENT’S « HEART OF GOLD » CAMPAIGN

By Iris Jeanson

In a dazzling showcase of creativity and collaboration, Saint Laurent, under the artistic direction of Anthony Vaccarello, introduces the « Heart of Gold » campaign. This special collection is a curated selection of lifestyle products that not only epitomize luxury but also celebrate the essence of love and artistic expression.

The collection includes new lifestyle products made in collaboration with multiple brands such as an exclusive limited-edition
 of the brushed aluminum ‘Wheel’ turntable with Dutch manufacturer Miniot, as well as a new collaboration with Neolegend, a specialist in retro gaming products, is adding a nostalgic touch to the collection. The exclusive cocktail table arcade machine seamlessly blends minimalist design with 80s retro games, offering a trip down memory lane for gaming enthusiasts with a penchant for style.

Saint Laurent Rive Droite Editions releases a new book dedicated to French photographer Jeanloup Sieff, in which he pays homage to Sieff’s iconic work, aligning with the brand’s commitment to art and culture.

In a celebration of love, the campaign showcases an array of handbags and leather goods that exude elegance and sophistication. The 5 à 7 supple, Icare maxi shopping bag, Calypso, Gaby mini vanity, and the 37 bucket in a new micro size are just a glimpse into the luxurious offerings.

The selection also includes lifestyle products designed to elevate everyday experiences. An iPhone case with a chain strap, vintage t-shirts, a tote bag, and a selection of vintage bracelets and earrings add a touch of glamour to the Heart of Gold campaign.

The exclusive products are available both at the Saint Laurent Rive Droite Los Angeles store and on ysl.com.

 @ysl

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