In these uncertain and unprecedented times of COVID-19 when everyday brings new troubling news, Sergio Rossi decides to fight back and bring its support to the city of Milan. The house is donating 100,000 euros to the Milanese hospital ASST Fatebenefratelli – Sacco by giving back all the benefits generated by the e-commerce sales on sergiorossi.com from the 14th through the 20th of March. With the hashtag #shoesmakeadifference, this initiative proves that fashion can also commit to respecting brotherhood and showing humanity in moments of hardship. Sergio Rossi wants to play a key role in the rebirth of Italy at its level. For that, they ask women to take on the challenge of buying a pair of shoes from a house they have supported before. A small gesture that can change lives while focusing on a better, brighter future.

Discover more about this initiative on sergiorossi.com.