The Sportmax Fall-Winter 2022 collection entitled ‘Dial ‘S’ for…’ in a reference to the Hitchcock film ‘Dial M for Murder’ dismantles the deeply-engrained fetishist ideals and male driven image of the archetypal Hollywood femme fatale. To do this power dressing is revived and given a sophisticated eroticism. The hourglass jackets of the 40s, the exaggerated shoulders with body-hugging pencil skirts of the 80s and the porn-chic, androgynous minimalism that emerged from the 90s are reimagined and brought together to create modern day versions of Jessica Rabbit and Kim Novak among others. Throughout, the hourglass figure is accentuated by untamed lines, outlined by bodycon materials that adhere like a second skin. Bold structures are tailored into ensembles to enhance their shape: contemporary reinterpretations of bodices and padding embrace the bodies curves. Wool, so elastic it resembles jersey and jersey enhance body shapes throughout the looks. Bags are sculpted in forms of micro and macro clutches, available in an array that ranges from animal print to solid color and glossy patent leather. ‘S’ is for seduction and sensuality in these silhouettes that transcend cliches and create modern sex symbols.