Fendi showed its Spring 2019 collection at Milan Fashion Week and all we can say is that the logomania is still in full force. The Italian house seems to appeal to a generation that is younger and younger, taking into account fast-pace Internet trends and fads. Adapting the Fendi classics to the youth of today seemed to be the end goal of this collection. Logos were everywhere, embossed in a white a puffer jacket, printed on all accessories and adorning pencil skirts. 

The sport luxe aesthetic was another key element of the show with all the athletic wear lined up, nestled next to more elegant pieces: sport bras, cycling shorts, and oversized bomber jackets in denim and fur. As for accessories, there was a multitude of Baguette bags brought up to date with longer straps to be worn as fanny packs or oversized in denim (with a full denim look). Looks were also completed with utilitarian tool kit and keychain belts, phone cases worn cross-body and huge pockets.

All photos courtesy of Fendi.