Founded by creative directors Jinyoung kim & Suyeon Lee, DEW E DEW E is a brand that incorporates retro, femininity, and comfort into its collection every season. Through their unique storytelling, they propose a collection of styles that can easily be understood and interpreted. The designers sat down with Crash to talk all things DEW E DEW E and their participation in the KOCCA Metaverse Fashion Festival. Discover the showcase now at the official website: www.kmff2022.com

@dewe.dewe_official 

Tell us a bit about your latest collection…

The theme of DEW E DEW E 22F/W is ‘Self-Portrait for Seoul Women’. This collection is inspired by the paintings of Frida Kahlo, known as one of Mexico’s leading female painters. Frida Kahlo tried to overcome reality with a strong ego and the power of love, even in painful environments and situations and she expressed this by melting it into a painting. In particular, she left a lot of self-portraits, which contain a strong image of a woman and a willingness to overcome pain etc. Sharing Frida Kahlo’s thoughts on life as a woman and a mother, we tried to express a self-portrait for Seoul women living in today’s society through a look.

Where are you based as a brand and why?

I was born and raised in Seoul, so I am active as a designer in Seoul. I feel most comfortable in a familiar place.

Where did you study?

I studied at Hongik University in Korea. I studied oriental painting and fashion design textile art together.

Who do you look up to the most?

Inspired by the work notes of contemporary artists and the fashion of ordinary people from the 1960s to the 2000s, I respect Miuccia Prada the most. Because I think she is the designer who best expresses the look that modern women want.

Tell us about the moment you knew you wanted to be a fashion designer.

Being a fashion designer has been my dream since childhood. When I was young, watching K-pop singers, I always thought that I wanted to wear the clothes I designed for those singers.

What’s your favorite part of the process? 

I prefer the making stage the most. Pattern cutting and the draping process of designing the design by directly applying it to the mannequin.

Least favorite part…

There is no process I dislike in the design process, but if I have to talk about it, I hate the sewing part!

What are your aspirations for your brand for the next year…

I want to become a brand that continues to be loved, I hope that DEW E DEW E will become a brand that comes to mind when you think of romance.