SWAROVSKI LAUNCHES VENUS CAMPAIGN FOR ITS SPRING-SUMMER 2024 COLLECTION | CRASH Magazine
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SWAROVSKI LAUNCHES VENUS CAMPAIGN FOR ITS SPRING-SUMMER 2024 COLLECTION

By Aicha NDIAYE

Swarovski, launches its Spring/Summer 2024 collection, under the visionary leadership of Global Creative Director Giovanna Engelbert. The Luxury Jewellery brand, introduces a stunning campaign, drawing inspiration from the timeless iconography of Venus, the goddess of love and beauty.

In this campaign, top models including Irina Shayk, Fei Fei Sun, Imaan Hammam, Karlie Kloss, and Abby Champion take center stage, embodying modern interpretations of Venus. Each model represents different facets of contemporary womanhood, from strength and empowerment to creativity, grace, and elegance. Adorned with treasures from the Spring/Summer 2024 collection, which takes cues from the underwater universe, these muses exude boldness and extravagant allure.

For this latest collection, Swarovski delves into an « Underwater Garden, » with captivating forms and colors, such as jewels adorn those who wear them. 

The Crystal House used a variety of fine and high jewelry techniques, employing light-catching crystals and pearls to capture the motion and motifs of the sea, expressed through fluid shapes and vibrant colors. 

Among the highlights of the collection are signature families such as Hyperbola, Idyllia, and Millenia, which continue to evolve alongside the introduction of new elements like the fluid lines, ultra-futuristic shapes, and haute-joaillerie techniques of Sublima. Additionally, the collection features dazzling eyewear styles for the new season, adding another dimension of glamour and sophistication.

Credits

Photographer: Steven Meisei

Creative Director: Giovanna Engelbert.

Hairstylist: Guido Palau

Make-up Artist: Pat McGrath

Discover Swarovski Venus Campaign on www.swarovski.com

  

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