Founded in 1990, System offers both Men’s and Women’s collections featuring a sophisticated ready-to-wear modern wardrobe.The brand harmoniously combines elegance and intricate details, reflecting an authentic and emotional vision. Over the past thirty years, the Korean fashion brand has honed its identity and fortified its position in the industry by harmoniously blending movement with affordability.

Crafted by Berlin-based studio Gonzales Hasse AAS, the store’s interior design aims to encapsulate the aesthetic spirit, and different culture of Seoul in the heart of Paris. Renowned French graffiti artist ‘TANC,’ Korean dancheong artist ‘Ara Kim,’ and furniture designer ‘Hyunshin Hwang’ contributed impressive and symbolic objects and paintings, enriching the store’s ambiance. Spanning two floors with a total area of 470 square meters, this new flagship store features womenswear on the first floor and menswear on the second, offering a curated experience for fashion enthusiasts.

This opening marks a significant milestone for the brand. The store’s interior, a fusion of Berlin and Seoul inspirations, curated by talented artists and designers, offers a unique and immersive shopping experience across its two floors. This new venture represents the brand’s commitment to innovative design, cultural diversity, and a continued dedication to redefining contemporary fashion on a global scale.

System Flagship store Paris

Address: 19 rue de Saintonge, 75003 Paris FR

www.system1990.com