Steven Meisel captures Miu Miu icon Gigi Hadid in the style of American artist Margaret Keane in the latest campaign for the brand which features the already iconic Wander bag, and the newly debuted Arcadie – set to be the “it-bag” of the summer. In evoking the instantly recognizable universe of the artist, Meisel manages to capture the inherent and effortless cool of the Miu Miu heroines.

Arcadie, mythologized since Ancient Greece, originally referred to the vast mountainous region in the land, the word became synonymous in ancient writings with vast unspoiled wilderness, a utopian place representing pleasure, nature and idyllic living. Much like its name the Arcadie bag is the ultimate emblem of freedom, luxury and icon-status. 

The rich nature of the idealised space – brushstrokes textured and real – is matched by the intricacy of Miu Miu’s characteristic matelassé. Fusing a modern lightness with traditions of leather craft, this hallmark Miu Miu material adds texture and depth to the duo of handbag styles.

Discover the full campaign below and more at www.miumiu.com

Photo and Film: Steven Meisel 

Talent: Gigi Hadid

Creative Direction: Edward Quarmby 

Stylist: Lotta Volkova