Diesel introduced its iconic new sneaker: ‘The Prototype’, accompanied by a limited edition NFT (Non Fungible Token) created by The Fabricant – A Digital Fashion House, on the 23rd November in Paris. 

The Fabricant is a digital fashion design space that paves the way for digital clothing and accessories. They have created an original model where in which the appeal and the rarity of physical fashion can be transported into the virtual world. The NFT released alongside the sneaker is a unique work of art created by The Fabricant and available now for a selection of friends of the house and enthusiasts of the Metaverse. 

An innovative sneaker with a unique design, handmade from scratch by creative director, Glenn Martens, in what will be the foundation for the revival of the Diesel shoe. It pushes the boundaries of traditional sport shoe conception by completely disregarding aesthetic conventions and techniques.

Graphically striking, with rubber straps and asymmetric laces, ‘The Prototype’ made its first appearance at the Diesel SS22 show. In addition to its graphic elements, the sneaker features a highly textured outsole and moulded rubber overlays on the upper. 

Available from December 2021, in Diesel shops around the world and at www.diesel.com. New color ways will be released from February 2022. 

The NFT accompaniment has already started to make some noise within the tech world. neuno.io – the NFT Luxury Marketplace  – and associate of Diesel, worked with the brand to recreate the 3D Design of the prototype as an NFT. It was given to all the participants of the annual NFT.NYC conference, held in New York early November 2021, where Natalie Johnson, founder of neuno.io, announced the details of launch of the site and the exclusive partnership with Diesel.

IMAGE COURTESY OF DIESEL