THE TRENDS / BURBERRY KISSES

By Crash redaction

Now it’s the time to give your phone a big kiss, Burberry is sending kisses to your beloveds, where ever they might be.

The brand’s new website, which has just been launched in collaboration with Google, now allows you to send « virtual kisses » to whoever you like.

« Burberry kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world, by telling a story that makes the digital personal », says Chief Creative Officer, Christopher Bailey.

But how does it really work? Open the website in Google Chrome (on your tablet or smartphone) and log in. When announced, smash a big kiss on the screen ( the longer you kiss the screen, the stronger the color of your kiss will appear). Then choose between one of the five available Burberry lipsticks. Then send your kiss, that you will be able to follow on a real-time interactive map at kisses.burberry.com

Here you will have the chance to view and follow recent kisses moving around the world and which cities are sending and receiving more kisses.

Burberry Kisses and the Kisses world map are available on kisses.burberry.com and via Burberry

Deborah De Groot