NICOLA FORMICHETTI IS THE NEW ARTISTIC DIRECTOR OF DIESEL

By Crash redaction

Nicola Formichetti is officially the new artistic dirctor of the lifestyle brand Diesel. His work among the brand will start with the DIESELREBOOT project.

“I finally met somebody as crazy as I am,” said Renzo Rosso, founder of Diesel. “Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas. With his help, I want to break more rules and bring the real Diesel to a new generation.”

And we have no doubt on the compatible artistic match of these to great inspired men. Nicola Formichetti will bring his visionary eye to the brand in order to reboot Diesel. A new very exciting process for both artistic director and founder of Diesel who share the same vision for the brand.

Daphné lifshitz