THEORY UNVEILS NEW LOGO WITH THEIR SPRING-SUMMER 2015 CAMPAIGN

By Crash redaction

Eighteen years ago, the brand Theory was created by Andrew Rosen with the goal of offering urban clothing, essential pieces that are perfectly cut and made of quality fabrics while remaining accessible. Today – and for the first time in the brand’s existence – Theory is introducing a new logo, along with its Spring-Summer 2015 campaign. Photographed by David Sims and starring none other than Natalia Vodianova and Clément Chabernaud, the campaign marks an historic turn in the brand’s history. Both the logo and the campaign represent the urban vibe and undeniable sophistication of Theory.

« As a mother, philanthropist, and being a the top of her career, Natalia is the perfect incarnation of the modern woman as Theory imagines her », said CEO Andrew Rosen.

It’s a « new Theory »! www.theory.com