Tiger of Sweden is a men’s tailor originally founded in 1903. Rapidly evolving throughout the 20th century, the House brought the traditional two-piece suit to the streets and transformed it into a contemporary, confortable, stylish piece of clothing. Its motto « A Different Cut » says it all: Tiger of Sweden offers well-cut pieces for men and women with an modern twist and a certain Scandinavian spirit. For the men’s Spring-Summer 2016 collection shown in London under the creative direction of Ronnie McDonald, the cuts are more loose than they used to be, and support the feeling of ease. Freedom and lightness are the key words of the collection. Graphic prints continually present throughout the collection underline the clear Tiger of Sweden sense of style: effortlessly elegant. Some pieces stand out, just like this denim suit, and add an undeniable street wear feel to the collection. Tiger of Sweden is definitely the brand dedicated to the fashionable, elegant, cool guy.

www.tigerofsweden.com

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