Tory Burch announces an exclusive partnership with Nikki Beach Hospitality Group in Saint-Tropez. This unique collaboration will spotlight Tory Burch’s new summer capsule collection.

Nikki Beach Hospitality Group exemplifies barefoot luxury, offering innovative lifestyle experiences through its global destinations. Nikki Beach is renowned for creating unforgettable moments by blending music, gastronomy, entertainment, fashion, cinema, and art to host exceptional events.

Unlike traditional installations within the beach club, this activation will be located outside the club’s swimming pool, transforming the space with 20 additional sun loungers on the beach. These loungers and cabanas will be adorned with Tory Burch prints and patterns, including bedspreads, cushions, and parasols. The bar, featuring the signature zebra print, will serve a selection of mocktails, wines, and healthy drinks. Guests can also enjoy giant beach games like Connect 4 and construction games, as well as the classic French game, pétanque. Additionally, a co-branded mini Moke will be displayed in the streets of Saint-Tropez, enhancing the activation’s visibility and appeal.

Guests will also have the opportunity to visit a Tory Burch pop-up boutique offering a wide range of items, such as elegant kaftans, trendy swimwear, Tory Burch’s signature tunics, classic leather sandals, and the collection of iconic T Monogram handbags, now available in natural raffia.

This partnership not only celebrates the essence of summer luxury but also provides an immersive experience that blends style, comfort, and entertainment, creating a memorable and unique atmosphere for all guests.

Tory Burch x Nikki Beach will be open from July 16^th, 2024, to the end of the summer season.