When facing adversity, the world is stronger, braver and better together. Southern California-based global lifestyle brand UGG, with parent company Deckers Brands, will launch the Better Together initiative to donate over one million dollars to the COVID-19 pandemic relief efforts, through monetary and product donations. Building on the company’s existing philanthropic platform, the COVID-19 response is focused on several initiatives and aims to bring much needed comfort and solace during this unprecedented time.

Deckers Brands has established the Santa Barbara Better Together Fund at the Santa Barbara Foundation, and pledged to support where Deckers and UGG have been headquartered for over 47 years. The fund also calls for other community leaders to contribute to small businesses and deliver vital supplies during this time.

Additionally, Deckers Brands has partnered with Santa Barbara-based Sansum Clinic, one of the oldest non-profit outpatient clinics and one of the largest healthcare providers on the south and central coasts of California. Deckers has committed to provide one pair of UGG and one pair of Hoka products to 145 health care workers who are on the frontlines of the Sansum’s COVID-19 response.

The brand has committed to donate funds to NYC Health + Hospitals, the largest public healthcare system in the nation who cares for all, regardless of ability to pay or immigration status. In this COVID-19 crisis, their dedicated, compassionate, brave workforce of more than 42,000 employees are on the frontlines caring for New Yorkers in Emergency Rooms, ICUs, community health centers and nursing homes.

Additionally, UGG has initiated partnerships with select hotels that have opened their rooms to first responders and medical personnel serving on the frontlines. When these courageous healthcare workers return to their rooms after a challenging day, they will now be welcomed with comforting UGG products, such as luxurious slippers and plush robes. Similarly, UGG is working within the key EMEA markets (UK, France and Germany) to provide a range of cozy goods to essential workers dedicating their time and efforts in fighting the pandemic. 

Deckers Brands and UGG are united with the world in fighting the spread of COVID-19.