
UGG UNVEILS FALL/WINTER 2024 « LEAD A HORSE » CAMPAIGN STARRING POST MALONE
By Max Mendel
The campaign highlights UGG’s new Weather Hybrid collection, with Malone sporting the Tasman and Neumel Weather Hybrid boots. These shoes combine comfort, sustainability, and waterproof technology, featuring eco-conscious materials like suede and recycled wool. Set against a rustic backdrop, the « Lead a Horse » campaign playfully showcases the American artist leading his horse, emphasizing the collection’s practicality.
“I’ve been a fan of UGG since high school and feel so great in these boots. “That’s why I’m so excited to work with the brand and involve my crew for this new campaign. Being comfortable expressing myself has always been at the core of what I do, and that’s why this partnership is so perfect.” – said the American singer.
The Weather Hybrid collection is now available at UGG.com and in UGG stores worldwide.



