« OUR GAME LIVES BEYOND THE PITCH, 1ST HALF »

A pioneer in the sport since 1924, UMBRO has shaped its identity through the most beautiful stories of world soccer. From one generation to the next, Umbro has been able to break down the codes of conformity and gather around well-defined customs and habits, affirming an identity built around the idea of tribe and belonging that transcends the stands. With this heritage and singularity in the soccer culture, UMBRO invites you to travel from the stadiums to the city’s asphalt for a capsule collection that reflects the spirit of the brand for 97 years: authenticity, equity and inclusion.

Composed of 13 pieces, this unisex collection borrows the codes of sport while enhancing the silhouettes with more urban cuts and fashion details. The balance between casual and streetwear is thus sustained on the T-shirts, crewnecks, hoodies, sweatshirts and tracksuits that make up this capsule, which is new in France. Deeply rooted in the history of soccer culture, colors create a unique link between clubs and fans, so this chromatic duality is also present through a palette of warm and cold tones.

A key piece, the tracksuit jacket, which has been given a modern lifestyle version, is more reminiscent of soccer culture than ever. Imagined as a unisex piece, it invites soccer in the street with a parity score – ball in the middle. The UMBRO logo is revisited in a « megaphone » and « ola » version echoing the historical aesthetics of the brand. Flocked on a crewneck and a half-zip polo, they are halfway between sportswear and classicism, feigning the obstacle of the fields for a decisive entry into the city.

AUTHENTICITY, EQUITY, INCLUSION

Soccer and Umbro have a shared history. It’s a 97-year history of sharing a genuine spirit that is reflected in our clothing collections, both on the pitch and on the street. Sport illuminates through its values; fashion, through its colors. Through our textile lines, we share our unifying character, which underlines the spirit of collective play to which soccer belongs. Because we prefer to be together on the field, rather than alone on the podium.

THE AH21 Lifestyle COLLECTION

A capsule with a vintage feel, including tracksuits, socks, t-shirts, hoodies and polo shirts rooted in authentic soccer culture. Its sporty colors create the unique bond that connects clubs, fans, families and entire cities. More than a sport, soccer is a state of mind. Since 1924, Umbro has been shaping its identity through the best stories in world soccer to create a unique culture: a strong heritage filled with the values of authenticity, fairness and inclusion.

UMBRO TRACKSUITS

Umbro’s signature tracksuits have a look straight out of the ’90s with their colorful yokes and logo stripes. Like a locker room vibe, adapted to the urban trend. Find the terrace jacket and its matching pants terrace pants, white version, black and blue flashy, or black and yellow, gold effect.

T-SHIRTS, REVISITED CLASSICS

Proudly display the Umbro logo with these two lines of cotton tees. The Hollow has a loose fit and holographic flocking on a white background, while the Mid Tee has a modern, oversized look and is available in nude beige or black.

THE POLO SHIRTS, SOCCER SPIRIT

Get a little closer to the world of soccer with our line of polo shirts and jerseys made of shimmering polyester, reminiscent of the players’ outfits. Check out the King Polo, with its straight cut and zippered collar for vintage style, backed by patterns directly inspired by the Umbro double diamond. The brand’s logo is flocked in a megaphone style, recalling the atmosphere of stadiums and great soccer moments. Find the blue, white and green Umbro King Polo or the black, pink and white version.

THE PITCH CREW

Make the « Ola » with the Pitch Crew. The wave-shaped logo pays homage to the fans with a tonal diamond pattern, a nod to the iconic Umbro logo. The polyester composition, v-neck and long sleeves are a direct reflection of the players on the field.

THE REFEREE

Always on the field, inspire your goalie looks with the Referee Jersey long sleeve crew neck polo. The slim fit, flocked logo on the chest and red and white stripes on a black background or red and black stripes on a white background are reminiscent of training gear for an urban look that’s halfway between the stadium and everyday life.

The UMBRO LIFESTYLE collection will be available from September 22, 2021 on the Umbro France e-shop as well as in partner stores, with prices ranging from 15 to 170 euros.

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Credits :

Photographer : Henry Diagne

Photographer assistant : Emilien Tim

Production : Amanda Bühler

Stylist : Marion Cherix

MUA : Ellie Langhorn

Hair stylist : Ellie Sear

Models : Bruni Makaya, Joe Sear, Courtney Baldwin, Jordan Owen, Annette Regis