UNIQLO AND LEMAIRE LIFEWEAR COLLECTION CAMPAIGN IMAGES

By Crash redaction

« Uniqlo and Lemaire »: simplicity for a LifeWear collection

This Fall, Uniqlo  and Lemaire have joined forces to offer a timeless, elegant clothing line for the everyday life. The French label Lemaire share the same spirit as Uniqlo, which is to create pieces that will suit everyone and that everyone will want to wear on a daily basis. These are simple, highly qualitative pieces that work as timeless staples in anybody’s wardrobe. This is why a collaborative collection between Uniqlo and Lemaire was an evidence, and Christophe Lemaire is not afraid to hide he was secretly dreaming of such a collaboration. « Our philosophy is close to Uniqlo’s. Uniqlo creates quality clothes for the everyday life. It is a brand that doesn’t follow trends, and both the product and the technological innovations are their priority. They have a strong and modern philosophy », he declares. The name of the collection « Uniqlo and Lemaire » was also an evidence, and is meant to reflect the authenticity of the project and the common vision of the two brands. The « and » is a guarantee of mutual trust, it is a real link between the two universes. Now, this is what’s called a collaboration.

The Uniqlo and Lemaire LifeWear collection will be available as from October 2015 in Uniqlo stores. Discover the preview campaign images exclusively here!

www.uniqlo.com / www.lemaire.fr