UNIQLO IS NOW OFFICIAL PARTNER OF « MA PREMIÈRE FOIS À L’OPÉRA » | CRASH Magazine
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UNIQLO IS NOW OFFICIAL PARTNER OF « MA PREMIÈRE FOIS À L’OPÉRA »

By Martina Conte

UNIQLO’s flagship store in Opéra reopens by returning in an enlarged and renovated version.

To celebrate this reopening, UNIQLO is launching the « To the Rhythm of Paris » campaign, in tune with the effervescence and artistic vitality of the city embodied by the Opéra national de Paris. UNIQLO is an official partner of « My First Time at the Opera » by supporting and enhancing the institution through a new ad hoc advertising campaign created at the Palais Garnier and an enduring commitment to the mission of the Paris Opera.
Thanks to « Ma première fois à l’Opéra » and UNIQLO’s support, families who have never attended an opera or ballet performance will be able to enjoy this experience at special conditions and prices.

As for the new UNIQLO OPERA store, the change was not only in size, going from 2,000 m2 to 2,265 m2, but also architectural;
a new monumental staircase stands out in the center of the store, leading to the second floor, now dedicated to the Women’s and Children’s collections, while a second curved staircase leads to the -1 level, which houses the Men’s collections, the UT graphic T-shirt line, and the new RE.UNIQLO and UTme! Also in celebration of its reopening, UNIQLO OPERA will launch its newest collaboration with designer Clare Waight Keller for a sleek, minimalist line called UNIQLO: C.

Discover more at uniqlo.com
@uniqlofr

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