Versace has just announced the opening of a new flagship on Rue Saint Honoré in Paris.

Situated in the first arrondissement, Rue Saint Honoré is synonymous with art and high fashion. Spanning across 450 square meters, the three-story boutique is located at the heart of the city’s premier luxury shopping destination.

“It’s such an exciting moment to open a new flagship in Paris, the heart of Europe and the capital of fashion. We are back in Rue Saint Honoré after a long time, opening a second boutique in the city of love. I admire Paris for its rich history and for the beauty that only a capital of an empire can boast. I love the fact that you see art everywhere you turn and its incredible history of couture. Just like Versace, it mixes its classical heritage with modern trends, in a perfect balance.” said Donatella Versace

Designed following a new concept created with star architect Gwenael Nicolas, the new boutique is an expression of Versace’s creativity. Envisioned as a canvas that illustrates the brand’s artful creations, the store becomes an exhibition space that showcases the latest collections as a series of tableaux vivants.

New designs take center stage, surrounded by elegant, fluted walls in neutral tones. The complexity and diversity of the various collections are juxtaposed with white and grey marble floors and display spaces. Golden metal constructions enhance the vivid creations. Brand heritage is referenced through solid glass chandeliers masterfully crafted emulating the iconic Barocco design.

The space has been created with the highest sustainability standards in mind, from the choice of materials used to the flexibility and management of the stores. A holistic approach has been applied to the selection of resources with the highest environmental and transparency standards met for the entire life of all parts of the boutique.

Inaugurated yesterday, the new flagship features the latest women’s and men’s designs.