VILEBREQUIN PRESENTS ‘THE ARTISTS’ EDITIONS’ | CRASH Magazine
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VILEBREQUIN PRESENTS ‘THE ARTISTS’ EDITIONS’

By Crash redaction

Vilebrequin is joined by renowned Swiss contemporary art publisher JRP|Editions for a new “art” venture. Curated by Lionel Bovier, Director of MAMCO Geneva and Arnaud Hubert, CEO of JRP|Editions, and orchestrated by the Vilebrequin team, this partnership expands the dialogue between art and fashion. In their very first brand collaboration, the respected publishing house introduces Vilebrequin to an ambitious selection of artists: Kenny Scharf, Sylvie Fleury, John M Armleder and Deux Femmes Noires (Racquel Chevremont & Mickalene Thomas).

As Lionel Bovier explains: “We wanted to curate a collection that would allow us to explore as many voices and designs as possible. This meant bringing together artists with radically different approaches, but who share an interest in how their work can migrate from the canvas or walls to textile. They are united by a common thread: the power of their work, the clarity of their artistic language, and the integrity with which Vilebrequin handled their projects.” Confronting European and American, male and female, black and queer perspectives, this wide-ranging collection touches on abstract and figurative, conceptual and street art, reinforcing Vilebrequin’s promise to keep on taking the swimsuit into unexplored territory. Vilebrequin’s unrivaled printing expertise, particular attention to quality, and inexhaustible creativity have brought the original Saint-Tropez trunk to the attention of the international art community: Massimo Vitali, Alex Israel, Donald Sultan, Virgil Abloh, and Derrick Adams are a few of the artists who’ve ventured into the ocean with Vilebrequin in recent years. They’re part of a fast-growing gallery, and a real opportunity in the eyes of Vilebrequin CEO and contemporary art collector Roland Herlory: “Our swimsuit fabrics are an entirely new terrain for artists. We do not consider what we do art, we’re more focused on reproducing artists’ work as closely as possible to the original in the most honest and respectful manner. With the know-how of Vilebrequin studio and ateliers, we are capable of delivering printing techniques that reproduce an original artwork’s unique color and contrast as faithfully as possible. Bringing art to the beach has always been the dream. This long-term collaboration with JRP|Editions will push our artistry to new places over the coming seasons.”

Discover the collection below.

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