Weekend Max Mara unveils their Autumn/Winter 2024 campaign, this new Signature Collection created in collaboration with American actress Lucy Hale, is inspired by a road trip that led her to explore her love for nature.

The collection’s mood balances the western soul, urban style, and outdoor comfort. It features fringes on a soft leather jacket, suede trousers, and the iconic Pasticcino Bag. Denim blue appears in oversized jeans and a miniskirt adorned with studs. The outerwear selection includes a gaucho-style bomber jacket, a parka, a duffel coat, and a wool jacket with tricot sleeves. Knitwear is enhanced with jacquard and colorful floral embroidery. The color palette focuses on natural tones, from brown and khaki to light blue. Another highlight is the new Pasticcino Plié bag, crafted from oversized denim with studs, complemented by vintage-style rodeo boots. Completing the collection is a selection of western-inspired bijoux, including necklaces, rings, and a rigid bracelet made of oxidized metal with floral relief elements.

Breathtaking northern landscapes set the scene for a free-spirited journey of self-discovery and nature love. Each photo within the campaign tells its own story: coats dance to the sound of the wind, a hand puppet chats with the iconic Pasticcino Bag, a silk scarf becomes a colourful kite, a wooden fence serves as the perfect prop, autumn leaves transform into showering rain, and ducks and drakes are played mid-lake. This season, the protagonist not only lives in the Weekend Max Mara world but also becomes a Weekender in spirit. Her wardrobe fully embodies her personality wherever she is, further enriching every experience.

Ultimately, this collection reflects a harmonious blend of rustic charm and modern sophistication, inviting the wearer to embrace her adventurous spirit and personal style in every setting.

Discover Weekend Max Mara Autumn-Winter ’24 Campaign on Crash.