Worn Again is a UK based start-up company with one goal: help eradicate all textile wastes produced by the textile and apparel industry all over the world. Behind this objective, there is an unprecedented recycling technology, based on a chemical intervention from textile to textile. A technology much needed today as about 65 millions tonnes of polyester filament – derived from oil – and cotton fibers were produced in 2014 all over the world. By 2020, this statistics should reach 90 millions tonnes. The Worn Again technology will allow a continual recycling of textile and help reaching the company’s « zero waste » goal. With this in mind, the luxury, sport & lifestyle group Kering – through and the apparel brand H&M have joined forces with Worn Again in order to put the revolutionary technology to use in the apparel production.