Pierpaolo Piccioli has just announced the new face of Valentino : American actress Zendaya who stars in the hit series Euphoria, a show that resonated with many teens – and adults – and made her even more of a star than she was before. Zendaya has managed to secure many partnerships with luxury labels these past few years but this meeting with the Italian house seems to hit the mark. Chosen for the values she shares with Valentino, Zendaya perfectly embodies a new sense of femininity, far from any clichés and in tune with a certain empowerment.

« The reason we chose Zendaya as the new face for Valentino is that it perfectly embodies and represents what Valentino is and represents today. She is a powerful and intense young woman who uses her talent and work to express herself, her values and her generation. » – Pierpaolo Piccioli